The marketing industry is constantly changing and evolving to incorporate the latest online trends. As SEO evolves, so do businesses and their need to stay on top of things, which often involves hiring professional SEO Auckland services. The issue becomes that many business owners blindly entrust the welfare of their companies to unscrupulous SEO companies, which is why there are certain red flags everyone should watch out for, four of which will be mentioned below!
1. It’s never a good sign when a company uses industry terms that you can’t understand and they talk fast. These individuals are often termed fast-talkers and they exist to trick you into signing a contract with them. A company that you can trust will work with you every step of the way and explain everything in a manner that a layperson can comprehend.
2. Never hire SEO Auckland claiming to guarantee your placement in search results. There are plenty of companies that will make outlandish claims that they absolutely guarantee you will be number one or become an instant success. SEO isn’t an exact science, and that’s true even if you hire the best marketing consultant the industry has to offer. No one can guarantee the decisions that people make, which is why such companies are simply out to get your money.
3. Some SEO companies will claim that social media optimization is the same as search engine optimization, and these are the perfect example of people you should never hire. Yes, you do need to be active on social media platforms if your company is to be successful, but that’s always in combination with your website. Additionally, your social media pages are only a small portion of the puzzle and they mostly represent the means for you to communicate with customers.
4. Black hat SEO tactics have become commonplace in this world as a way to beat competitors and get to the top. At first, these tactics do yield good results and they trick business owners into thinking that this will always be so. Unfortunately, companies that do this harm your online reputation and will permanently put you on Google’s ban list.
It’s important to do plenty of research and hire the right SEO company. You will come across plenty in your area, but do pay attention to their reputation as it will tell you a lot about their work habits.