When talking about SEO mobile users should be at the center of the conversation. An incredibly high percentage of people use tablets, smartphones, and other handheld devices to view and navigate the Internet. Search engines cater to their needs by displaying websites at the top of the search results that are mobile-friendly in terms of their design.
That means that if your site is not designed and optimized for mobile devices, you will have a hard time ranking at the top of the search results. The importance of mobile-friendly design for your website can’t be overstated.
When you are building your website, you need to preview it on a variety of different devices to make sure that it looks good and that it is easy to navigate. People should be able to find what they are looking for quickly whether they are using a smartphone or a desktop computer.
Fast loading times are also extremely important from a mobile user’s perspective. Because of that, search engines also consider how quickly your page loads when deciding how high to list it in the search results. If you want to get listed higher, you need to make sure that your site has lightning-fast loading speeds. You can accomplish this by optimizing your images, getting rid of any extraneous HTML, and having any CSS that your site uses load after the content of your page has already loaded.
Most search engines provide guidelines on how to optimize your site for mobile users. It is a good idea to read through these guidelines and apply as many of them as you can to your website. By doing so, you can make your site more attractive to mobile users. This, in turn, can result in a higher search engine ranking.
When it comes to SEO mobile-friendly design is absolutely essential. These days, it is impossible to rank well in the search engines without a site that displays correctly on mobile devices.
At the same time, however, your site should also still look good on desktop computers. You need to use responsive design so that the layout of the site adjust automatically according to the device that is being used to view it. That way, your site will always look good and will be easy to navigate no matter how people are accessing it. Not only that but taking these steps can also allow you to get a higher listing spot in the search engines.